Entering the international market is challenging, but Natural Hair Rocks, a company specializing in natural hair protective styling for women of color, has navigated it with impressive ease through influencer marketing. For their recent Valentine’s Day campaign, we crafted a comprehensive content strategy, selected six influencers to execute it flawlessly, and launched a powerful movement. As a result, Natural Hair Rocks achieved over 400,000 in total reach, more than 40,000 impressions, and an astonishing 200 percent increase in sales within just 24 hours.
The brand has since experienced significant growth in brand affinity, community expansion, market reach, and revenue.