Breaking into the international market is not easy, but it is certainly doable, and Natural Hair Rocks, a natural hair protective styling company made for women of color, has done so effortlessly through influencer marketing. One of the most recent campaigns we handled was the Valentine’s Day campaign, for which we developed a detailed content strategy, chose six influencers who could execute it flawlessly, and launched a movement. Natural Hair Rocks had a total reach of over 400,000, over 40,000 impressions, and a whopping 200 percent increase in sales in less than 24 hours. Overall, the brand has seen a massive increase in brand affinity, growth in community, reaching new markets, increasing revenue, and so on.